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Latest Writing


Stop Fixing Symptoms: A First Principles Approach to Revenue Operations.
Every revenue operations leader knows this moment. You inherit a system held together by duct tape logic, undocumented decisions, and tribal knowledge passed down like folklore. You ask why something works the way it does. The answer is always the same. That's how it was set up. You want to fix it properly. There is no time. So you add a layer. A workaround. A temporary fix that quietly becomes permanent. This is how technical debt compounds. This is how data silos harden
Yvette Flores
Dec 14, 20254 min read


The Incestuous Organization
This article exposes how organizations quietly cannibalize their own revenue by becoming closed, self-protecting systems. When internal comfort replaces market truth, strategy collapses into compliance theater and growth gives way to decay. Innovation dies, data lies, and exits are provoked by leaders who interpret dissent as betraya l. What remains is an organization managing survival instead of building the future—and the revenue cost is far higher than most are willing to
Yvette Flores
Dec 14, 20253 min read


The Critical Thinking Crisis No One Wants to Talk About
The organizations winning over the next decade will not be the ones with the best AI. They will be the ones whose people can still think independently when AI fails, lies, or hallucinates. A modern workspace showcasing a strategic planning board for revenue systems. While everyone debates whether AI will take our jobs, something quieter and more insidious is already happening. We are losing our ability to think deeply, independently, and critically. Unlike the AI threat, this
Yvette Flores
Dec 14, 20256 min read
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